Opinion

All of our lives seem to be driven by technology.

For business, technology has become a wonderfully efficient customer service tool. Email, Twitter, Facebook, the humble telephone, iPhone and iPad apps are being used to keep in touch with customers on a regular basis.

But I wonder if its gone too far and it’s time to go back to treating customers like a human and not just an email account.

Research shows that a hand written letter is 50 times more powerful than receiving the same words in an email or electronically.

I’m not saying forget technology all together. I’m saying lets keep a balance.